R H O D A  T R E N D Z



Hello guys, firstly I will like to apologise for the extreme delay in publishing another  YEW as it’s supposed to be every week. I’ve been extremely busy with my dissertation “life of a student” and other matters of life. But I AM BACK.

Okay, so now that’s all said and done, let’s begin. This week’s Young Entrepreneur Of The week (YEW) is the one and only Rhoda Neequaye. She describes herself as a happy, resilient, smart and generous person with a great love for fashion and all that comes with it. Known for her fun and bubbly personality, I can promise you that her interview is yet the funniest one as her charming and contagious personality unveils through this interview.

Owning a business has always been a must for Rhoda. Her love for fashion and social media gave her the desire to eventually set up her own successful boutique in Ghana, Accra regardless of the fact that it wasn’t necessarily what she’s always had in mind. She believes in the power and benefits of social media if it’s being used properly as a tool of advertisement including setting up a business and says if it wasn’t for Instagram RhodaTrendz would be non-existence.


1. What is your name?
My name is Rhoda Adei Asantewa Neequaye, simply because names are for free therefore my parents gave it all but I am mostly known as Rhoda Neequaye.

2. Where are you from?
I am originally from Ghana (born and bred) however, I moved to the UK after my secondary education and I am now based in the UK.

3. What is the name of your company?

4. Where is the company located?
The boutique is located at Awudome Roundabout, North Kaneshie (Ghana, Accra).

5. When was the company established?
RhodaTrendz has been around since 17th October 2013. I remember this very day because I have it in my diary as it is the day I said to myself “enough is enough” and decided to build up something. I created a business page on Instagram with a name which I didn’t even have to think twice about.This particular name has been attached to me due to my fashion sense and since the company was to do with clothing and trends the name ‘RhodaTrendz’ came into existence.

6. How did you get the idea?
This question really got me laughing “lol“, you know why? When Instagram first started, I jumped on it and began uploading pictures here and there. I started getting a lot of likes and obviously for a young upcoming girl I was loving it including the popularity. Sometimes I will just wake up with nothing on my mind just to dress and kill and post it on the Instagram “lol“. At times I can get almost 3000 likes on one picture and that was something major for me, I love that attention and I’ve also been published on other sites and blogs. I get people asking, “where did u get the dress from? Where can I get it? Are you selling it? ” And that was when I said to myself if I am getting all that likes on just a picture why not turn the ‘Likes’ into money? I can do this! And that’s the power of social media, I started my business right there. I would say ‘RhodaTrendz’ wouldn’t be there if it wasn’t for Instagram.

So I drew a business plan:
Planning is one of the most important strategic methods when running a business, no matter how big or small the business might be you need a Plan. It is easy to start a project, but without careful planning, it is very similar to setting off on a journey to an unknown destination without a roadmap.

7. Was it something you’ve always wanted to do?
Not really, however, I have always wanted to own a business. But wasn’t really focused and the drive wasn’t there yet. As at that time, I was working as a ticket hostess with Emirates but the income wasn’t enough for me hence where my clothing business came in handy. I started buying trendy and must have clothes, basically whatever was trending or is in season from high street brands like Topshop, H&M, River Island, Zara,  Primark just to mention a few. Anything affordable and not high ends were welcome. I will style it up and take a picture of it and upload on social media. Bam!

8. What has been the ups and downs while establishing the company or after establishing it?
There is more to setting up a clothing boutique store than just hanging clothes on a rack.
The fashion industry is a creation of the modern age. It is no wonder that fashion style changes on a regular basis and in most cases people go back to the past to reintroduce old fashion. The fashion industry is indeed a rapidly changing industry, fashion trends will always come and go at different seasons. You must always be current with the latest fashion trends meaning stocking up and always on the lookout.

9. Where do you see this company in five years time?
In 5 years time, I’m hoping RhodaTrendz will have more branches and wholesale.

10.  Is your business a full-time self-employed occupation or a side occupation?
It’s a full-time business.

11. What advice would you give to other people trying to emerge in the same business?
Remember: great ideas don’t just knock on your door, you must pursue them and stay focused. Building a startup is hard. That’s the reality in the midst of the noise, hype, and glamour depicted of entrepreneurship these days. It is very important to wear your own merchandise because you are your biggest marketing tool. I represent my brand. I sleep, breathe and live for it.

12. Do you have any social media platforms for your company?
Yes, Instagram: @rhodatrendz | @rhodaneequaye |Snapchat: rhodaneequaye


I would personally like to thank Rhoda Neequaye for this amazing and inspiring interview. Make sure you subscribe down below for instant blog alerts.


3 thoughts on “YEW: RHODA TRENDZ

  1. I’ve learnt and gained so much. Truly Inspiring. Well done! Edma I must say I can’t wait for the day you post up ‘starting my business’ I will actually be very happy because it’s definitely something you should also do!

    Liked by 1 person

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